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Pulp International - 1957 Perma Books paperback cover for Diamonds Are Forever
Vintage Pulp Apr 29 2015
PERMA IS TEMPORARY
Change is inevitable—especially if you're dealing with Ian Fleming.


Ian Fleming was not an author to be trifled with. We talked about how he shifted the rights for Casino Royale from Popular Library to Signet. Well, here we go again. The above 1957 Perma paperback of Diamonds Are Forever with excellent William Rose cover art is rare because Fleming shifted the publishing to Signet after Perma changed the title of Moonraker to Too Hot to Handle. Since this happened after the Casino Royale fiasco you’d think the editors would have known better. 

Perma: Ian, Moonraker is a terrible title. It sounds like a sci-fi novel.
 
Fleming: You listen here, you sniveling little pup—
 
Perma: This is my job, okay. I’m telling you a bad title hurts your whole brand.
 
Fleming: Well, I have an idea for a book called Goldfinger. I suppose you think that’s a bad title too?
 
Perma: Well, yeah...
 
Fleming: Why you annoying insect. And Octopussy? You don’t like that either?
 
Perma: Sounds pornographic. It’s ludicrous.
 
Fleming: You have two tin fucking ears is what’s ludicrous! And Chitty-Chitty-Bang-Bang?
 
Perma: The worst of the bunch, and pornographic. I’m sorry, Ian—
 
Fleming: Chitty-Chitty-Bang-Bang? Pornographic? That’s the last goddamned straw, you pimply little Yank! 
 
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History Rewind
The headlines that mattered yesteryear.
April 27
1945—Mussolini Is Arrested
Italian dictator Benito Mussolini, his mistress Clara Petacci, and fifteen supporters are arrested by Italian partisans in Dongo, Italy while attempting to escape the region in the wake of the collapse of Mussolini's fascist government. The next day, Mussolini and his mistress are both executed, along with most of the members of their group. Their bodies are then trucked to Milan where they are hung upside down on meathooks from the roof of a gas station, then spat upon and stoned until they are unrecognizable.
April 26
1933—The Gestapo Is Formed
The Geheime Staatspolizei, aka Gestapo, the official secret police force of Nazi Germany, is established. It begins under the administration of SS leader Heinrich Himmler in his position as Chief of German Police, but by 1939 is administered by the Reichssicherheitshauptamt, or Reich Main Security Office, and is a feared entity in every corner of Germany and beyond.
1937—Guernica Is Bombed
In Spain during the Spanish Civil War, the Basque town of Guernica is bombed by the German Luftwaffe, resulting in widespread destruction and casualties. The Basque government reports 1,654 people killed, while later research suggests far fewer deaths, but regardless, Guernica is viewed as an example of terror bombing and other countries learn that Nazi Germany is committed to that tactic. The bombing also becomes inspiration for Pablo Picasso, resulting in a protest painting that is not only his most famous work, but one the most important pieces of art ever produced.
April 25
1939—Batman Debuts
In Detective Comics #27, DC Comics publishes its second major superhero, Batman, who becomes one of the most popular comic book characters of all time, and then a popular camp television series starring Adam West, and lastly a multi-million dollar movie franchise starring Michael Keaton, then George Clooney, and finally Christian Bale.
1953—Crick and Watson Publish DNA Results
British scientists James D Watson and Francis Crick publish an article detailing their discovery of the existence and structure of deoxyribonucleic acid, or DNA, in Nature magazine. Their findings answer one of the oldest and most fundamental questions of biology, that of how living things reproduce themselves.
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